Maira Genovese is a Brazilian entrepreneur, Founder & CEO of MG Empower, a global integrated marketing agency that empowers global brands with data-driven storytelling that compels the world into action.
Her story comprises over twenty years of experience, following the vision of empowering people and brands. From a talent-side manager to becoming a digital marketing innovator and strategic advisor to global brands – including American Express, Burberry, and Yves Saint Laurent, she shared with teams and partners an insatiable passion for innovation, focusing on development, global scaling and re-energising the way brands connect with their communities.
Over 15 years ago, she moved to London leaving behind a successful career in her home country to pursue a dream. She founded MG Empower in 2017, in a South London coffee shop with a focus on influencer marketing. The agency got bigger, better and smarter ever since, building award-winning campaigns, end-to-end growth strategies and multi-dimensional narratives with high impact for brands like TikTok, Chopard, Genesis, Bumble, Fujifilm, Tangle Teezer and LIONSGATE+. The team and the ecosystem of marketing solutions have grown exponentially, followed by the opening of a headquarters in London and the start of operations in New York. Today MG Empower provides brands with an integrated offering that spans Influencer Marketing, Media Planning and Buying, Content and Experiential Production and Data Analytics.
