Charlotte West, Executive Director of Global Corporate Communications at Lenovo and Board Director of the Lenovo Foundation, is a corporate reputation and integrated communications leader focused on protecting and promoting the reputation of complex global businesses across diverse markets and audiences. In her current role she is Executive Director, Global Corporate Communications for Lenovo, a $60 billion global technology powerhouse, headquartered in Hong Kong and operating in 180 markets around the world.Her role and 20+ years of experience spans everything from global crisis management, international policy, ESG strategy, and executive and investor communications to integrated communications campaigns designed to connect with millions of hearts and minds around the world.Charlotte is committed to empowering under-represented communities through her Directorship of the Lenovo Foundation, Lenovo’s global philanthropic giving arm that is focused on empowering under-represented communities with access to technology and STEM education. She is also a member of Lenovo’s Environmental, Social and Governance (ESG) Oversight Committee. This passion and commitment is reflected in her personal focus on PR industry initiatives that that drive better social diversity and mobility to propel this industry into a better next chapter.She serves as UK chapter lead for the European Association of Communications Directors.