Instagram has been joined by former Lucky editor in chief, Eva Chen, as the new leader for fashion partnerships for the photo and video sharing platform.
Eva Chen has reportedly been signed up by Facebook Inc. (NASDAQ:FB) as the new Head Of Fashion Partnerships for Instagram. Chen posted her deal with the photo-sharing platform through her own Instagram account by uploading a post following the final decision.
“So excited to welcome you to the team,” said Instagram’s Chief Executive, Kevin Systrom. “Looking forward to working together and redefining the valley’s notion of ‘business casual.”
Chen worked previously as for two years Editor in Chief for Lucky magazine, announcing her resignation in April 2015 to her 40,000 Instagram followers.
When she decided to join Instagram, Chen posted, “Beyond excited to announce that I’ll be joining the brilliant team at Instagram as head of fashion partnerships!” She will begin her job at the New York company’s headquarters in by end of the month.
She was mainly nominated for helping develop Instagram’s fashion partnerships due to her unique sense of style ranging from couture dressing to street style fashion. Chen’s perception of the “fashion community” has been an added plus point for Instagram’s latest decision to acquire the individual for the job.
“Having an editorial eye and ability to curate will be an important,” she noted. “It’s a partnerships role, but it’s not unlike my role as an editor,” says Instagram’s latest official. She has currently posted 7,000 photographs related to fashion, clothing, and style.
She puts her urge to join the platform as being down to “the love of fashion, brands, stylists, and influencers and finding their stories.”. Ms. Chen is scheduled to begin work at the end of July in the New York company’s headquarter.
Author: Irene Abramian
Irene Abramian was born in Uppsala, Sweden, and moved to the Greater Los Angeles area in 2003. After attending university at UC Berkeley, she became passionate about global poverty and human rights. She worked in humanitarian aid for two years and is now looking forward to new challenges. She is currently serving as a staff writer for El Vaquero Newspaper at Glendale Community College. She hopes to combine her love of writing and reporting with her desire to work on projects that have a global impact